Acadium, an Ottawa based ed tech startup, launched a new referral program, through which you can earn points for each friend you refer who begins an apprenticeship with them. In order to help make this new program easy to use and understand, they needed a way to represent the program’s function visually. 

The solution? A series of vector illustrations in a clean, simple style that fits into Acadium’s brand. Geometric line illustrations, each one depicting the essence of the program through interesting imagery. The two main illustrations, which accompany the intro page, portray the idea of earning or collecting points, depicted as stars, from your friends who are now enjoying Acadium’s services. Secondary illustrations following the same concept were created to be used throughout the referral program page.