The Greek Dance School of the Hellenic Community of Ottawa has been around for decades and is a way for children and teenagers of Greek origin to connect with their roots while having fun, by learning the traditional dances of their ancestors.
The brand brings together modern and traditional. Classic Greek colours and images mixed with clean, simple design. The tsarouhi, the shoe worn by men in the traditional costume and still worn by dancers today, is used as the centre of the brand, along with the Greek key which is also used as a general design element.
The #igreekdance was created to promote and showcase the love and pride the dancers feel for their traditional dance, in our world today.